Wednesday, November 14, 2012

Documentary - Symbolism in Logos


Interesting . . . . We are inundated by corporate logos in nearly every waking moment of every day. The documentary begins with a discussion of the two most ubiquitous logos, Apple and Starbucks. The film was produced by Red Ice Productions.

Symbolism in Logos

Symbolism in LogosDuring the 20th century, urban environments got taken over by corporate logos. Studies have reported that an average person is exposed to about a hundreds of logos a day.

Few people however ponder on the symbolic meaning of these marketing tools and their occult origins.

Think about where you encounter logos on an average day: they are on household items, on cars, on clothes, in tv ads, on billboards, on insignia, and all over sporting events.

Logos are one of the results of extensive studies (funded by the Rockefeller’s “Chicago School”) in cognitive sciences, psychology and biology.

Those studies constitute the core of “marketing”, a heavily funded field which keeps its findings totally secret from the general public. Why are the findings secret?

The show begins with discussing the symbolism of two major corporations, Starbucks and Apple. What is really being said in logos?

This documentary was filmed in Bath and Bristol, England featuring special guests such as Michael Tsarion, Neil Hague, Ralph Ellis, Leo Rutherford, Neil Kramer, Dan Tatman and Peter Taylor. The crew also interviews a priest, university students, teachers and of course a couple random pub interviews.

Watch the full documentary now

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