Bruce Nussbaum, author of Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire, speaks at Google about his new book. He is the former assistant managing editor at Business Week and is Professor of Innovation and Design at Parsons, The New School of Design. He is founder of the Innovation and Design online channel; founder of IN: Inside Innovation, a quarterly innovation supplement.
Here is a summary of his new book from Amazon:
Offering insights from the spheres of anthropology, psychology, education, design, and business, Creative Intelligence by Bruce Nussbaum, a leading thinker, commentator, and curator on the subjects of design, creativity, and innovation, is first book to identify and explore creative intelligence as a new form of cultural literacy and as a powerful method for problem-solving, driving innovation, and sparking start-up capitalism.This is an interesting talk - although a little geeky.
Nussbaum investigates the ways in which individuals, corporations, and nations are boosting their creative intelligence — CQ—and how that translates into their abilities to make new products and solve new problems. Ultimately, Creative Intelligence shows how to frame problems in new ways and devise solutions that are original and highly social.
Smart and eye opening, Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire illustrates how to connect our creative output with a new type of economic system, Indie Capitalism, where creativity is the source of value, where entrepreneurs drive growth, and where social networks are the building blocks of the economy.
Creative Intelligence is the first book to explore creative intelligence as a method for problem-solving, driving innovation, and sparking start-up capitalism. Knowing how to be creative is fast becoming a core competence of life today. Nussbaum charts the making of a new literacy, Creative Intelligence, or CQ. From corporate CEOs trying to parse the confusing matrix of global business to K-12 teachers attempting to reach wired kids bored with the classroom, creativity is increasingly seen as the antidote to the uncertainty and complexity that make our lives so insecure. Creative Intelligence embodies a bundle of specific literacies that increase our ability to navigate the unknown. It's a skill-set that explorers have tacitly used for eons but which, only now, is explicitly revealing its secrets to us. So to IQ and Emotional Quotient, we must now make room for CQ.
Nussbaum explores how people and organizations are learning how to be more creative in work and in life. He investigates the ways in which individuals, corporations, even nations are boosting their CQ and how that translates into their abilities to make new things and solve new problems within our new, increasingly complex environments. Ultimately, readers will learn how to frame problems in new ways and come up with solutions using CQ—it is the next evolutionary step in our thinking about how to deal with the future.