Wednesday, October 01, 2008

Scientific American Mind - The Secrets of Storytelling: Why We Love a Good Yarn


Excellent article from Scientific American Mind.

The Secrets of Storytelling: Why We Love a Good Yarn

Our love for telling tales reveals the workings of the mind

By Jeremy Hsu

When Brad Pitt tells Eric Bana in the 2004 film Troy that “there are no pacts between lions and men,” he is not reciting a clever line from the pen of a Hollywood screenwriter. He is speaking Achilles’ words in English as Homer wrote them in Greek more than 2,000 years ago in the Iliad. The tale of the Trojan War has captivated generations of audiences while evolving from its origins as an oral epic to written versions and, finally, to several film adaptations. The power of this story to transcend time, language and culture is clear even today, evidenced by Troy’s robust success around the world.

Popular tales do far more than entertain, however. Psychologists and neuroscientists have recently become fascinated by the human predilection for storytelling. Why does our brain seem to be wired to enjoy stories? And how do the emotional and cognitive effects of a narrative influence our beliefs and real-world decisions?

The answers to these questions seem to be rooted in our history as a social animal. We tell stories about other people and for other people. Stories help us to keep tabs on what is happening in our communities. The safe, imaginary world of a story may be a kind of training ground, where we can practice interacting with others and learn the customs and rules of society. And stories have a unique power to persuade and motivate, because they appeal to our emotions and capacity for empathy.

A Good Yarn
Storytelling is one of the few human traits that are truly universal across culture and through all of known history. Anthropologists find evidence of folktales everywhere in ancient cultures, written in Sanskrit, Latin, Greek, Chinese, Egyptian and Sumerian. People in societies of all types weave narratives, from oral storytellers in hunter-gatherer tribes to the millions of writers churning out books, television shows and movies. And when a characteristic behavior shows up in so many different societies, researchers pay attention: its roots may tell us something about our evolutionary past.

To study storytelling, scientists must first define what constitutes a story, and that can prove tricky. Because there are so many diverse forms, scholars often define story structure, known as narrative, by explaining what it is not. Exposition contrasts with narrative by being a simple, straightforward explanation, such as a list of facts or an encyclopedia entry. Another standard approach defines narrative as a series of causally linked events that unfold over time. A third definition hinges on the typical narrative’s subject matter: the interactions of intentional agents—characters with minds—who possess various motivations.

However narrative is defined, people know it when they feel it. Whether fiction or nonfiction, a narrative engages its audience through psychological realism—recognizable emotions and believable interactions among characters.

“Everyone has a natural detector for psychological realism,” says Raymond A. Mar, assistant professor of psychology at York University in Toronto. “We can tell when something rings false.”

But the best stories—those retold through generations and translated into other languages—do more than simply present a believable picture. These tales captivate their audience, whose emotions can be inextricably tied to those of the story’s characters. Such immersion is a state psychologists call “narrative transport.”

Researchers have only begun teasing out the relations among the variables that can initiate narrative transport. A 2004 study by psychologist Melanie C. Green, now at the University of North Carolina at Chapel Hill, showed that prior knowledge and life experience affected the immersive experience. Volunteers read a short story about a gay man attending his college fraternity’s reunion. Those who had friends or family members who were homosexual reported higher transportation, and they also perceived the story events, settings and characters to be more realistic. Transportation was also deeper for participants with past experiences in fraternities or sororities. “Familiarity helps, and a character to identify with helps,” Green explains.

Other research by Green has found that people who perform better on tests of empathy, or the capacity to perceive another person’s emotions, become more easily transported regardless of the story. “There seems to be a reasonable amount of variation, all the way up to people who can get swept away by a Hallmark commercial,” Green says.

Go read the whole post.


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