Monday, October 25, 2010 Author Zack Lynch on How Neuroscience Will Change the World

Reason Magazine posted this brief video on neuromarketing with Zack Lynch, author of The Neuro Revolution. Interesting - an overview of the book (from his site) is below the video. Author Zack Lynch on How Neuroscience Will Change the World

Does free will have a place in the neuromarketing revolution? Is mankind poised to drastically reshape our ability to read and control the brain? Does the government have a role in helping this fledgling science flourish?

Zack Lynch, the author of The Neuro Revolution, sat down with's Nick Gillespie to discuss the future of neuroscience and how it will affect every aspect of our lives.

Approximately 9.20 minutes.

Shot by Meredith Bragg and Dan Hayes. Edited by Meredith Bragg.

Go to for HD, iPod and audio versions of this video and subscribe to's Youtube channel to receive automatic notification when new material goes live.

Here is the book promotion blurb from the author's site.
Book Overview

History has already progressed through an agricultural revolution, an industrial revolution, and an information revolution. The Neuro Revolution foretells a fast approaching fourth epoch, one that will radically transform how we all work, live and play.

Neurotechnology - brain imaging and other new tools for both understanding and influencing our brains - is accelerating the pace of change almost everywhere, from financial markets to law enforcement to politics to advertising and marketing, artistic expression, warfare, and even religious belief.

The Neuro Revolution
introduces you to the brilliant people leading this worldwide transformation, taking you into their laboratories, boardrooms and courtrooms for a unique, insider's glimpse into the startling future now appearing at our doorstep. From foolproof lie detectors to sure-fire investment strategies to super-enhanced religious and aesthetic experiences, the insights and revelations within The Neuro Revolution will foster wonder, debate, and in some cases consternation. Above all, though, they need to be understood by those who will be most affected - all of us.

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