Tuesday, November 18, 2008

Generation Jones

I had honestly never heard of this until a reader pointed it out -- but those born in 1961 do not consider themselves Boomers or Gen Xers, so the term Generation Jones has been created to describe them. And, oh yeah, this includes Barack Obama.

Nationwide, those who are exact same age as Obama
say they are GenJonesers, not Boomers or Xers

A new poll released today, of a nationally representative sample of 500 U.S. adults born in 1961—the same year Obama was born—shows that today’s 47 year olds clearly feel not like Boomers nor Gen Xers, but instead believe they belong to the heretofore lost generation in-between Boomers and Xers…Generation Jones. ThirdAge, a popular website for mid-lifers, commissioned the poll, in conjunction with Obama’s Aug. 4, 2008 birthday. When respondents were asked which generation they believe they are a part of: 57% chose Generation Jones, while only 22% picked Baby Boomer, and only 21% said Generation X. ThirdAge, a site that is known for prioritizing consumer insight about its audience, has used this insight to build one of the most popular mid-lifer websites, with over 500,000 unique visitors a month. The underlying concept for the poll was that rather than focusing on expert opinion to determine the question of Obama’s generational identity, a very effective way of answering this question is to ask the actual people born in 1961 to self-identify their generation.


500 U.S. adults born in 1961 were asked:

“Do you consider yourself to be a member of the Baby Boom Generation,
Generation X, or a lost generation in-between (usually called Generation Jones)?”


22% chose: Baby Boom Generation
57% chose: Generation Jones

21% chose: Generation X

ThirdAge commissioned this polling of a nationally representative sample of 500 U.S. adults born in 1961, conducted July 31- August 1, 2008. The polling was conducted by MarketTools, using TrueSample technology, which has recently emerged as a top U.S. polling firm, with a long list of Fortune500 company clients.

The page linked to above has all this and much much more on Gen Jones.

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