As one might gather from the title of this Google Talk, David Burkus is the author of The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas (2013). Back around the beginning of June (the 9th), Burkus stopped by Google to talk about his book (which is described below the video).

David Burkus | The Myths of Creativity

Published on Jun 13, 2014


We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.

Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them?

Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth.

David Burkus | The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.