Thursday, July 05, 2012

Leonard Mlodinow - Subliminal: How Your Unconscious Mind Rules Your Behavior

Leonard Mlodinow is the author of Subliminal: How Your Unconscious Mind Rules Your Behavior, one of the plethora of books lately exploring how little control we have over what our brain is doing. The other entries in this field include Nobel Laureate Daniel Kahneman's Thinking, Fast and Slow, David Eagleman's Incognito: The Secret Lives of the Brain, and Michael Gazzaniga's Who's in Charge?: Free Will and the Science of the Brain.

Mlodinow spoke at the RSA recently - the first video (I highly recommend the podcast, link included below, for the full conversation) - and as part of the Authors@Google series (a longer talk on his part). Both videos are presented below.

Subliminal: The new unconscious and what it teaches us about ourselves

Watch academic and bestselling author Leonard Mlodinow as he unravels the mysteries of the unconscious mind, and shows its remarkable and unexpectedly powerful effect on all aspects of our lives.

Listen to the podcast of the full event including audience Q&A.

Mlodinow also spoke at Google a while back, where he offered a much longer talk than the RSA posted.

Leonard Mlodinow, "Subliminal: How Your Unconscious Mind Rules Your Behavior"

Every aspect of our mental lives plays out in two versions: one conscious, which we are constantly aware of, and the other unconscious, which remains hidden from us. Over the past two decades researchers have developed remarkable new tools for probing the unconscious, or subliminal, workings of the mind. This explosion of research has led to a sea change in our understanding of how the mind affects the way we live. As a result, scientists are becoming increasingly convinced that how we experience the world--our perception, behavior, memory, and social judgment--is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed.

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