Sunday, August 21, 2011

Authors@Google: Ogi Ogas - The Neuroscience of Sexual Attraction


Via Google Talks Authors@Google series:
Two bold young neuroscientists have initiated a revolution in the scientific study of sexual attraction. Before Ogi Ogas and Sai Gaddam, the only researcher to systematically investigate sexual desires was Alfred Kinsey, who surveyed 18,000 middle-class Caucasians in the 1950s. But Ogas and Gaddam have studied the secret sexual behavior of more than a hundred million men and women around the world. Their method? They observed what people do within the anonymity of the Internet.




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