There is much to dislike about this book - and for anyone who follows brain science research it seems to be very shallow. BUT, for a member of the conservative side of the mainstream media to suggest that much of what we believe and desire is pre-conscious and not a matter of choice (or a flaw in our moral character) is a huge step in the right direction.
David Brooks: The social animal
Tapping into the findings of his latest book, NYTimes columnist David Brooks unpacks new insights into human nature from the cognitive sciences -- insights with massive implications for economics and politics as well as our own self-knowledge. In a talk full of humor, he shows how you can't hope to understand humans as separate individuals making choices based on their conscious awareness.
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