Friday, June 07, 2013

Self Illusion: The Brain's Greatest Con Trick? (Bruce Hood at The RSA)

Professor Bruce Hood's The Self Illusion: How the Social Brain Creates Identity (2012) is one of the better books on how the brain creates identity published in recent years, and one of my Best Books for 2012. Here is the publisher's promotion for the book:
Most of us believe that we are an independent, coherent self--an individual inside our head who thinks, watches, wonders, dreams, and makes plans for the future. This sense of our self may seem incredibly real but a wealth of recent scientific evidence reveals that it is not what it seems--it is all an illusion.

In The Self Illusion, Bruce Hood reveals how the self emerges during childhood and how the architecture of the developing brain enables us to become social animals dependent on each other. Humans spend proportionally the greatest amount of time in childhood compared to any other animal. It's not only to learn from others, Hood notes, but also to learn to become like others. We learn to become our self. Even as adults we are continually developing and elaborating this story, learning to become different selves in different situations--the work self, the home self, the parent self. Moreover, Hood shows that this already fluid process--the construction of self--has dramatically changed in recent years. Social networking activities--such as blogging, Facebook, LinkedIn, and Twitter--are fast becoming socialization on steroids. The speed and ease at which we can form alliances and relationships are outstripping the same selection processes that shaped our self prior to the internet era. Things will never be the same again in the online social world. Hood offers our first glimpse into this unchartered territory.

Who we are is, in short, a story of our self--a narrative that our brain creates. Like the science fiction movie, we are living in a matrix that is our mind. But Hood concludes that though the self is an illusion, it is an illusion we must continue to embrace to live happily in human society.
Professor Hood was at The RSA recently talking about his book.

Self Illusion: The brain's greatest con trick?


Published on Jun 5, 2013

Join Professor Bruce Hood as he shows that the concept of the 'self' is a figment of the brain, generated as a character to weave our internal processes and experiences together into a coherent narrative.

Listen to the podcast of the full event including audience Q&A


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