Another Dan Ariely TED Talk - he's like the "house" speaker on behavioral economics. His topic here is Self Control: The Problem and How to Get Over It. You can read a selection of his research articles here.
- Dan Ariely is the James B. Duke Professor of Behavioral Economics at the Fuqua School of Business, the Center for Cognitive Neuroscience, and the Economics Department and Senior Fellow in the Kenan Institute for Ethics at Duke University. As a behavioral economist, he studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational. Dan recently wrote a general audience book on Behavioral Economics, “Predictably Irrational: The Hidden Forces that Shape Our Decisions.” He is also a founding member of the Center for Advanced Hindsight. He is currently working on a new book titled “Dining Without Crumbs: The Art of Eating Over the Sink.”
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