Wednesday, March 26, 2008

TED Talk: William McDonough: Designing Cradle to Cradle

Design generally doesn't interest me too much unless it's beautiful to look at, but in this TED Talk, William McDonough advocates for what might be considered an integral aesthetic in design.

Architect and designer William McDonough asks what our buildings and products would look like if designers took into account "All children, all species, for all time." A tireless proponent of absolute sustainability (with a deadpan sense of humor), he explains his philosophy of "cradle to cradle" design, which bridge the needs of ecology and economics. He also shares some of his most inspiring work, including the world's largest green roof (at the Ford plant in Dearborn, Michigan), and the entire sustainable cities he's designing in China.

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