Jonah Lehrer posted this article a while back on his blog, the
Frontal Cortex, which is also reposted at Wired. In an very intriguing study, a group of researchers discovered that when we see only a face we make different assumptions and inferences than if we see the same face with a bit of exposed torso.
It sounds like we might be talking about proof that a little skin leads to objectification, but the researchers disagree. Here is a statement from the lead author, Kurt Gray:
The idea that a body focus can lead to both decreased and increased mind
stands in contrast to the term “objectification,” because it suggests
that people seen as bodies are not seen as mindless objects but,
instead, as experiencers: someone more capable of pain, pleasure,
desire, sensation, and emotion but lacking in agency. In other words,
focusing on the body does not lead to de-mentalization but to a redistribution of mind.
While this seems to be true in the given study, my guess is that the context is crucial. For example, put the same female face and torso on the cover of
Maxxim or
Playboy and the inferences made about the body would be very different than if she were on the cover of
Shape or
People. Or more obviously, put a woman in a bikini on a stage at a Spring Break event in Miami or at pool side in a Miami at an Olympic level swim meet - the inferences will be very different.
The human mind sees minds everywhere. Show us a
collection of bouncing balls and we hallucinate agency; a glance at a
stuffed animal and we endow it with a mood; I’m convinced Siri doesn’t
like me. The point is that we are constantly translating our visual
perceptions into a theory of mind, as we attempt to imagine the internal
states of teddy bears, microchips and perfect strangers.
Most of the time, this approach works well enough. If I notice
someone squinting their eyes and clenching their jaw, I automatically
conclude that he must be angry; if she flexes the zygomatic major –
that’s what happens during a smile – then I assume she’s happy. The
point is that a few cues of body language are instantly translated into a
rich mental image. We can’t help but think about what other people are
thinking about.
But this intricate connection between mind theorizing and sensory
perception can also prove problematic. For instance, when people glance
at strangers who look “different” – perhaps they dress funny, or belong
to a different ethic group – they endow these strangers with less
agency, a fancy term for the ability to plan, act and exert
self-control. Or consider a 2010 fMRI experiment
that found that when men glance at “sexualized” women they exhibit
reduced activation in parts of the brain typically associated with the
attribution of mental states. These are obviously terrible habits – a
hint of cleavage shouldn’t make us care less about someone’s feelings,
nor should a different skin tone – but we mostly can’t help it. We judge
books by the cover and minds by their appearance. We are a superficial
species.
And this brings me to a fascinating new paper by an all star team of psychologists, including Kurt Gray, Joshua Knobe, Mark Sheskin, Paul Bloom and Lisa Feldman Barrett. The scientists nicely frame the mystery they want to solve:
Do people’s mental capacities fundamentally change when
they remove a sweater? This seems absurd: How could removing a piece of
clothing change one’s capacity for acting or feeling? In six studies,
however, we show that taking off a sweater—or otherwise revealing
flesh—can significantly change the way a mind is perceived. In this
article, we suggest that the kind of mind ascribed to another person
depends on the relative salience of his or her body—that the perceived
capacity for both pain and planned action depends on whether someone
wears a sweater or tank-top.
In order to understand why sweaters and tank-tops influence the kind
of minds we perceive, it’s important to know about the different
qualities we imagine in others. In general, people assess minds – and it
doesn’t matter if it’s the “mind” of a pet, iPhone or deity – along two
distinct dimensions. First, we grade these minds in terms of agency. (Human beings have lots of agency; goldfish less so.) But we also think of minds in terms of the ability to have experience,
to feel and perceive. The psychologists suggest that these dual
dimensions are actually a duality, and that there’s a direct tradeoff
between the ability to have agency and experience. If we endow someone
with lots of feeling, then they probably have less agency. And if
someone has lots of agency, then they probably are less sensitive to
experience. In other words, we automatically assume that the capacity to
think and the capacity to feel are in opposition. It’s a zero sum game.
What does all this have to do with nakedness? The psychologists
demonstrated it’s quite easy to shift our perceptions of other people
from having a mind full of agency to having a mind interested in
experience: all they have to do is take off their clothes. Take the
first experiment by Gray, et al., which showed 159 undergraduates a
variety of photos. Some of these photos were of an attractive female
named Erin, appearing in either a headshot or a bikini. Other students
looked at a handsome man named Aaron, glancing at either his face or
sculpted bare chest. 
After looking at these pictures and reading a brief description of
Erin/Aaron, subjects were asked to evaluate the mental capacities of the
person. They answered six questions, which took the form, “Compared to
the average person, how much is Erin capable of X.” The X was filled in
by various agency-related capacities, such as “self-control,”“acting
morally,” and “planning” and a slew of experience-related capacities,
such as “experiencing pleasure,” “experiencing hunger,” and
“experiencing desire.” Participants answered these six questions on a
5-point scale from 1 (Much Less Capable) to 5 (Much More Capable).
It turns out that a glimpse of flesh strongly influences our
perception of Erin/Aaron. When the pictures only showed a face, they had
lots of agency. But when we saw their torso, we suddenly imagined them
as obsessed with experience. Instead of being good at self-control, they
were suddenly extremely sensitive to hunger and desire. Same person,
same facial expression, same brief description – but a hint of body
changed everything.
Read the rest of the article.