TEDxAmsterdam - Barry Schwartz

Barry Schwartz spoke at TEDx Amsterdam this year on the nature of ideas - in part illustrating the ways in which bad ideas, unlike bad technology, persist far longer than they are useful.

Schwartz is the author of, most recently, Practical Wisdom: The Right Way to Do the Right Thing.

TEDxAmsterdam - Professor Barry Schwartz spoke for the first time at TED 5 years ago. According to him, more choice don't give us more freedom, but more stress and disatisfaction. This story was an instant succes. Millions of people watched it. Just like his second talk at TED about the overwhelming numbers of rules that stop us from thinking for ourselves. Aldith Hunkar interviews him at TEDx Amsterdam 2011.

Professor Barry Schartz - TEDx Talk: Ideas Technology
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