Robert Cialdini is a renowned social psychologist and the author of The small BIG: small changes that spark big influence (2014). In this talk, Cialdini discusses how to use small changes to persuade people and make positive change.
Small Changes to Make a Big Difference
18th Sept. 2014
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(full recording including audience Q&A)
In the field of influence and persuasion, Robert Cialdini is the world’s most cited living social psychologist, and the author of the seminal work 'Influence'.
He returns to the RSA to reveal the small changes that make the biggest impact when persuading others; and to consider how we make best use of this knowledge to create positive change across organisations and industries.
Speaker: Dr Robert Cialdini, Regents’ professor Emeritus of psychology and marketing, Arizona State University.
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