Leonard Mlodinow is the author of Subliminal: How Your Unconscious Mind Rules Your Behavior - one of my selections for best books from 2012. Here is an outline of the book from Amazon:

Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world--our perception, behavior, memory, and social judgment--is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. As in the bestselling The Drunkard’s Walk: How Randomness Rules Our Lives, Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process he shows the many ways it influences how we misperceive our relationships with family, friends, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events--along the way, changing our view of ourselves and the world around us.

Here is his recent TEDx talk from TEDxReset.

How Your Unconscious Mind Rules Your Behaviour: Leonard Mlodinow at TEDxReset 2013

Published on Apr 25, 2013

As a child, Leonard was interested in both mathematics, chemistry and organic chemistry. His interest turned to physics during a semester he took off from college to spend on a kibbutz in Israel, during which he had little to do at night beside reading The Feynman Lectures on Physics. While a doctoral student at the University of California, Berkeley and on the faculty at Caltech, he co-developed a new type of perturbation theory for eigenvalue problems in quantum mechanics Later, he did pioneering work on the quantum theory of dielectric media. Between 2008 and 2010, Mlodinow worked on a book with Stephen Hawking, entitled The Grand Design. Apart from his research and books on popular science, he has been a screenwriter for television series, including Star Trek: The Next Generation and MacGyver.