Dan Ariely - Predictably Irrational

Dan Ariely's fantastic book, Predictably Irrational, has a very cool website with lots of nice features, including a blog (today's post is on how to spend $37.50 for a latte).

More interesting to me, however, is the collection of print and audio excerpts - especially for those of you who do not yet own the book. Check them out.

EXCERPTS

Excerpted from Chapter 1 – The Truth About Relativity

Excerpted from Chapter 2 – The Fallacy of Supply and Demand

Excerpted from Chapter 4 – The Cost of Social Norms

Excerpted from Chapter 7 – The High Price of Ownership

Chapter 8: “Keeping Doors Open”

Tags: books, Psychology, brain, Dan Ariely, Predictably Irrational, excerpts, decisions, irrationality